Ethique Shampoo Bar Tone It Down - Purple

Say goodbye to brass and frizz and hello to bouncy, brilliant hair!

This purple solid shampoo (excellent for blondes and silver foxes) is best used as your usual shampoo to keep the yellow tones at bay because it contains no sulphates or petrochemical-derived colours. With beetroot extract for added colour punch, babassu and jasmine oils offer shine and body.

Use this shampoo as your usual shampoo to keep brass at bay. Have you noticed that it doesn't lather as well as it used to? Because it's sulfate-free, it doesn't produce a lot of foam, so use it twice if you really want to feel clean.

Check our exclusive range of natural hair colour, organic and natural bath productsnatural cosmetics shipped Australia wide.


  1. Wet your hair and the bar. Slide the bar from root to tip 3-4 times
  2. Put the bar down and lather shampoo into hair. It will foam
  3. Rinse and follow with conditioner if you need to

Sodium Cocoyl Isethionate, Sodium Cocoyl Glycinate, Stearic Acid, Mica, Cocoyl Methyl Glucamide, Theobroma Cacao (Cocoa) Seed Butter, Lactic Acid, Orbignya Oleifera (Babassu) Seed Oil, Betaine, Brassica Alcohol, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance^, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beetroot) Extract, Benzyl Benzoate*, Benzyl Alcohol*, Linalool*, Eugenol*.

^Certified Natural. *Component Of Essential Oils


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